Blog

Tuesday, January 6, 2009

What is G?

There was a commercial that aired during the Rose Bowl that left us scratching our heads with the question: “What is G?”

The commercial featured famous athletes and provide some verbal clues: "it is the swagger of an athlete, a champion; it’s gifted, golden, genuine, greatest of all times; it’s the heart, hustle and soul of the game".

What is G?” It's Gatorade?

Amazing branding!