We are happy to welcome Ben Galleta (L) and Mike Rudolph (R) as our newest team members here at Custom Logos. Like the vast majority of our staff, both Ben and Mike came to us via referral and bring strong and varied backgrounds to the company. Ben is working in customer service while Mike will be providing sales support to some of our reps. We are extremely grateful to have Ben and Mike on our team and look forward to their contributions to Custom Logos. Welcome Guys!
Here at Custom Logos we treat your brand as if it’s our own. We are committed to preserving the integrity of your company image, and we specialize in creating innovative branding solutions that align with your brand’s values. As such, we are always on the lookout, keeping abreast of what is going on in the industry today. Below is an article discussing the updated logo of a very well-known brand, Mastercard, which we found very interesting. We think you will too.
After 50 years, Mastercard’s logo is shedding its dedication and identity tied to plastic. The company announced today a plan to gradually roll out a rebrand that does not include the word “Mastercard,” leaving only a Venn diagram of red, yellow and orange circles that it hopes will put it in a nameless category along with Apple’s apple, Nike’s swoosh and Target’s bullseye. The update is a continuation of Mastercard’s effort to become more than a credit card company. Over the past few years, the company has been self-identifying as a “tech company” while also modernizing its look to appeal across all global markets and generations for a mobile era.
According to Mastercard chief marketing officer Raja Rajamannar, the company spent the past 20 months conducting research in multiple countries. While he didn’t disclose the full sample size or which countries, he said the company looked at both developing and developed markets where 80 percent of participants were able to identify Mastercard by its logo alone. “When the consumer’s interest and attrition span is fleeting, it is important for us to be visible, and on the other hand, to create the right impact,” he said. Rajamannar said the company had to “convince [themselves] that we were doing the right thing” and worked with various partners, including banks, sponsored events and shops, to test everything from digital screens and billboards to store window decals.
While it might seem risky to remove the actual name from the iconic logo, the company thinks the extra space will allow the circles to take up more real estate while also feeling less confined on smaller smartphone and smartwatches screens. “We needed to have an approach that is truly global,” he said. “[Customers and clients] need to have continuity, and at the same time, we needed to have something that is not just a fad and that has a functional benefit.”
The rollout won’t all happen at once. For example, if some credit card companies have already printed a batch of cards, Rajamannar said Mastercard doesn’t plan to throw them out just to add the new logo, meaning that some cardholders might not receive the new look until their next card. “Nothing is pushing us to say we have to do this change around the world in one single stroke,” he said.
Outfitted in their Sager Group sportswear that we provided, Mike Sager and the crew are pictured above filming a documentary in Houston about a unique Texas chiropractor. The Sager Group was founded in 1984 by the journalist and author Mike Sager. In 2012 it
was chartered as a consortium of multi-media artists and writers, with the intent of empowering people who create—an umbrella beneath which makers can pursue, and profit from, their craft directly, without gatekeepers. TSG publishes books and eBooks; ministers to artists and provides modest grants; designs products; and produces and distributes documentary, narrative and commercial films, and music videos. By harnessing the means of production, The Sager Group helps artists help themselves, artifex te adiuva.