Manager of the Year

A seventeen year veteran of Custom Logos, Tim Berroth came to us as an embroidery operator, making minimum wage back in his youth. As our Operations Manager, he makes a little more now while overseeing both production departments, screenprinting and embroidery, as well as the warehouse. If that sounds like a lot, it is. On any given day he has about 45 staff members reporting to him and also acts as liason between our 16 sales reps and his departments. Again, if that sounds like a lot, it is. Tim embraces his responsiblilities and truly lives by our company philosophy of Doing Whatever it Takes. For that reason and much more Tim was awarded Manager of the Year at our recent manager’s meeting. Just to clarify, with a management team consisting of only 7 members, we don’t typically recognize a manager of the year every year. In fact, the last award was given out in 2014. But what we do is to recognize managers who have had an exemplary year, and such was the case with Tim. Congrats Tim and on behalf of the entire staff of Custom Logos, thanks for all you do!

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The End of an Era

In a nod to many of our childhoods, we thought we’d share the announcement below. While initially saddened by the news, we’re very curious to see what’s next from this iconic American company and Custom Logos customer, General Mills.

Lucky Charms Is Retiring This Marshmallow in the Spring.


The time has come to say goodbye to one of the classic Lucky Charm marshmallows. Since 2008, the yellow hourglass marshmallow has been included in every box—but come this spring, it will officially be retired. This isn’t the first time Lucky Charms has switched up the variety of shapes and colors. The original line-up, which debuted in 1963, included green clovers, pink hearts, orange stars and yellow moons. Since then, only the pink heart has remained in the mix. The following shapes have all been sent to the Lucky Charms graveyard: blue diamond (‘75), purple horseshoe (’83), swirled whale (’86), red balloon (’89), rainbow (’92), pot of gold (’94) and shooting star (’98). “The hourglass has been a part of Lucky Charms since 2008, but as with any hourglass, its time is up,” a representative for General Mills tells PEOPLE. And as for its replacement, “you’ll have to wait and see,” they added.

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Reps Rock Vegas

While attending our annual trade show in Las Vegas our sales crew took a time out or two to have a little fun. During the time we were there we also had 8 of our 16 reps recognized as industry super achievers as they led the industry with highest sales honors.

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The Business of Logos

While creating logos is certainly part of our business, the most critical part of our business relates to brand management. We are essentially the stewards of our client’s logo, insuring it is applied properly to any products we produce and as the client has intended for it to be used. As such, we enjoyed the following article and thought you may as well.

Click here to read article.

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Our Holiday Selfie Collection

With our motto being HAVE FUN, MAKE MONEY, every day around here is an excuse for a party, and with the holidays upon us the pressure of course intensifies. Despite running production around the clock for most of December we managed to throw a rock’n holiday party and enjoyed an amazing potluck luncheon as well. We had raffles, game prizes, and each staff member received a trio of holiday gifts that included a set of 4 highball glasses, a cozy blanket, and a long sleeve black hoodie which soon became the staff favorite as you can see above.

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Repairing The World

In Hebrew the definition of tikkun olam translates roughly into “repairing the world”. Over the years the concept of tikkun olam has been connected to the human responsibility for fixing what is wrong in the world, particularly in relation to social action and the pursuit of social justice. Based on the events of this past year, we could all use a little more of this concept. Meanwhile, here at Custom Logos we tend to stretch the definition of tikkun olam a little further, and define it as helping our neighbors and improving the community. While we are always on the lookout to do what we can locally we relish the opportunity to help our clients and vendors do the same. That opportunity came to us recently as our client Raley’s in northern California partnered and led an event to benefit the victims of the Sonoma County fires who had lost their homes. Kudos to Raley’s and all of the event sponsors who rallied their communities to provide victims with assorted apparel and gift certificates in their effort to repair the world.

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